A little something I’m working on at SMILE.
These are a few spreads from a recent brand proposal that was rejected.
I’d love a web service whereby you could have a bookmarklet that you can add fonts from any foundry to your personal wish-list. Your list would be presented beautifully with previews taken from the foundry.
Honestly, this would be so useful to me and I’d really like to use Font Lorry for something like this. Unfortunately I don’t have the time or expertise to do this on my own.
Merry Christmas from all of us here at SMILE.
2010 has shown a lot of development for us an we know that we haven’t been posting on the blog as much as we’d like. I’m sure that in the new year we’ll make it a resolution to keep our blog up-to-speed.
We’re going to brave the snow for another 2 days and then, we’re taking some time off from the 22nd December to 4th January to recharge our batteries and get into the festive spirit.
You wouldn’t believe how long this knitted type took me to do. I thought it would be so simple and it turned out to be a logistic nightmare.
Maybe one day I shall make a knitted typeface!
I admit I have a soft spot for Helvetica. So when I saw the iPhone app “Calvetica” (a calendar app) I thought I’d give it a spin. The calendar app provided by Apple needs attention. Adding an event is not quick nor is it intuitive. Does Calvetica improve the data entry experience? Yes.
However, the UI is terrible. It shows complete disregard for Apple’s Human User Interface Guidelines by gracing the screen with large expanses of block colours. The icon sticks out like a sore thumb which is a real pet hate of mine. Instantly relegated to any home screen but the first - let alone the dock!
But what really annoyed me was the fact that Helvetica seemed like it had been used as a gimmick. It feels like the message is: “because this calendar is set in Helvetica, it is a more refined experience”. Using Helvetica has no bearing on the functionality of the app. Helvetica is not a metaphor for making things better. And it grieves me that it makes the title. The reality is that it doesn’t actually look all that good.
Calvetica is not brilliant because it uses helvetica; it’s the functionality. The UI leaves a lot of room for improvement and I hope the designers drop the Swiss pretence and flat UI and appreciate the fact that they’ve made advances in calendar app functionality.