On my way into Birmingham, I saw a billboard with three letters and a QR code. Ridiculous. Who on earth is going to get their phone out and scan that whilst they’re driving?
People that use QR codes because they’re “edgy” and “fresh” aren’t looking at the real communication problem at hand. QR codes almost always feel like a bolt-on idea that was thrown in at the last minute and never feel like an integrated part of the campaign. They are a genuine vehicle for data that bridges the gap between real life and the digital realm, but they are being overused and abused.
Stop following trends and start crafting solutions to problems.
- Nat Pullin: You can get at least 250,000 miles out of a cavalier.
- Matt Lees: Really?! What engine has it got?
- Nat Pullin: A Vauxhall one.
Check back soon for details.